Tarnished Reputations – How Can Companies Win Back Trust?
The recession and financial crisis have shaken shareholders’ faith in corporate boards and management. How can confidence be restored? Read More
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Marketing & Procurement – Natural Partners in Managing the Brand:
Herein we argue that through their joint focus and contribution to the organisations brands and reputation. Marketing and Procurement should be natural allies.“Our Focus is on markets and brands, but...
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Procurement: Greening the Machine
A guide for CEO’s, CFO’s and CPO’s on why procurement is a key capability in developing advantage via corporate social responsibilityWhat’s in it for you? Improved risk and reputation management in...
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Customer Centric Procurement:
Customer Centric Procurement: Customer Centric Procurement: Companies everywhere proclaim themselves as customer focused and publish statements in their corporate brochures emphasising their...
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Procurement Must Be Strategic or Die
Procurement Must Be Strategic or Die Procurement Must Be Strategic or Die – In a post, over on SM Steve Bagshaw asks us to contemplate what we call ourselves – a question which refuses to die. On the...
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Procurement Brand Development
Procurement Brand Development “A brand is a promise. By identifying and authenticating a product or service it delivers a pledge of satisfaction and quality.” Walter Landor. Why does Procurement need...
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Procurement Brand Management: What's in a name?
Procurement Brand Management: What’s in a name? It sometimes seems so from the number of times the procurement press raise the debate about what to call ourselves. Procurement Leaders magazine (and...
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